NEMO Social IGTV Spots:
Adventure Anywhere Campaign
15-30 sec duration
Winter Copy: “Grab it, Load it, Stuff it, Pack it, Drag it, Stake it, Enjoy it, Adventure Anywhere”
Products featured: Winter Tents, Winter Pads, Winter Bags
“Grab it”: We see a tent being pulled off a shelf from a garage, a sleeping bag from a gear closet, a pad being slid out from under the bed. (*different people, different environments)
“Load it”: A tent is placed in a packed trunk
“Stuff it”: A sleeping bag is wedged in the bottom of a pack, a pad is loaded into a gear duffle.
“Pack it”: Hiking packs are slung over climbers shoulders.
“Drag it”: Skiers pulling pulk sled with gear.
“Stake it”: Tent being staked out with snow anchor, rocks, and stakes.
“Enjoy it”: Winter campers enjoying a game of cards or chess inside a bright tent
“Adventure Anywhere”: Epic hero shot of tent perched on the side of a mountain.
Spring Copy: “Strap it, Attach it, Carry it, Roll it, Lay on it, Live it, Adventure Anywhere”
Products featured: 3-Season tents, lightweight pads, 3-season bags
Summer Copy: “Grab it, Pack it, Stack it, Hike it, Bike it, Climb it, Enjoy it, Adventure Anywhere”
Products featured: Family tents, summer bags, summer pads
Fall Copy: “Take it, Pack it, Attach it, Find it, Set it, Share it, Adventure Anywhere”
Products featured: Car camping tents, stargazing chair, blankets
Pacing: Quick cuts, Tight close-ups, ending with wide establishing shots on Adventure Anywhere